Filter Pageviews by UTM Source, Medium & Campaign

We're introducing a new feature that makes it easier to understand where your traffic comes from - while staying fully privacy-first.

PageviewsOnline now supports filtering analytics by UTM Source, UTM Medium, and UTM Campaign.

Why UTM Filtering Matters

UTM parameters are a standard way to measure the effectiveness of marketing and distribution efforts. Whether you're sharing links via newsletters, social media, paid ads, or partner referrals, UTMs help answer a key question:

Which campaigns are driving pageviews?

With UTM filtering, you can:

• Identify which sources drive traffic
• Compare mediums such as email, social, or ads
• Measure the performance of individual campaigns

All without tracking users.

How It Works

If your URLs include standard UTM parameters, PageviewsOnline automatically detects them:

• utm_source
• utm_medium
• utm_campaign

You can now filter your dashboard using these parameters to break down pageviews by campaign context. No configuration or additional code is required.

Privacy-First by Design

This feature follows the same principles as the rest of PageviewsOnline:

• No cookies
• No personal data
• No user accounts or identifiers
• Data stored and processed in the EU

UTM parameters are analyzed only at the pageview level and never combined with personal or persistent identifiers.

Who This Is For

• SaaS founders tracking launch and growth campaigns
• Indie hackers measuring newsletter and social traffic
• Open-source maintainers understanding referral impact
• Teams needing GDPR-friendly analytics without consent banners

Available Now

UTM filtering is live and available in the dashboard today.

You can try it immediately using the live demo or start using it on your own site with existing UTM-tagged links.